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CLAIROL Retail marketing

CLAIROL

Much of my work on Clairol involved creating seasonal programs for the family of Clairol brands. My challenge often started with creating  Key Visuals for seasonal or partner promotion. Following creative and client alignment, I would direct other art directors and designers in creating POS tool kits ensuring a visual cohesiveness throughout the campaign.

Designer:  Som Peri
Writer: Jess Colón
Creative Director: Keith Sanders

Key Visual

Print Ad

Custom Counter Display

Premium Pallet display

Shelf Bumper display

Product selection module at Target.com

 
Seasonal summer promotion-Key Visual

Seasonal summer promotion-Key Visual

OOH

OOH

 

Digital Banners

Key Visual

Key Visual

In Aisle Blade

Facebook shopable carousel

CVS Category Header