Just Fred
JUST FRED is a pet accessories brand that was inspired by the founder, Tennille Teague with a dual mission to create elevated products for pets and pet owners that extend their style to their best four-legged friends.
As an emerging brand that sits at the intersection of freedom and self-expression, Just Fred aims to fill a space in a category where curated style meets functional pet accessories. The understated brand identity and diverse color palette are the basic building blocks in the toolkit, allowing the unexpected to emerge through ongoing exploration.
Design/ Art Direction/Comping: Som Peri
Just Fred Founder: Tennille Teague
Identity + color combinations.
Style direction
Design exploration
Apparel print design: Illustration style is reference only
Apparel print design: Illustration style is reference only
Premium gift box
Premium kit packaging – outer
Premium kit packaging – inner
