The Great American Build

The Great American Build is a public awareness campaign launched by Climate Power, League of Conservation Voters, and their allies to build the momentum necessary to create millions of good clean energy jobs and give our economy the boost it needs.

Our objective was to create a campaign that connected the ‘blue collar’ audience with the potential of the a ‘green’ initiative—connecting their skill set with the needs of a growing industry in America.

Presenting a story where our heroes are portrayed with dignity was important in a space where a ‘green’ initiative is often received with speculation and resistance. To meet those ends we developed straightforward messaging and a simple visual approach that authentically portrayed our audience in spaces familiar to them.

Design: Som Peri
Creative Direction/Writer: Jake Dubbs, Nick Sonderup

Story board/supers treatment