Hello Yellowtail Branding and Summer Campaign

How does [ yellow tail ] celebrate the biggest summer ever? By partnering with Spotify and making catchy summer songs for each of their summer wines.

To celebrate summer 2021, we gave each summer [ yellow tail ] wine its own distinct personality and then made bespoke videos and songs to bring that vibe to life. At the beach? Go with Chard. Poolside hang? Moscato. Park party? Bring them all.

We crafted Summer spaces drawing inspiration from cut paper dioramas and stage props for each varietal. Lounging by the pool, baking at the beach or grilling at the park, these spaces come to life on Spotify and video spots for Social and YouTube video.

Concept/Design/Comping/Art Direction: Som Peri