PARCEL IDENTITY
PARCEL is asset management software developed in house at The Integer Group aimed at helping clients manage creative assets over a global network. My task was to develop an easily recognizable identity that would live in a digital space–primarily on desktop with an eventual roll out to mobile. My solution was a simple and bold 3-dimensional icon based off the axis of a hexagon. Edges were rounded and an accompanying typeface was chosen to give it a friendly face and a bright color palette chosen to energize the geometric form.
