HAXBY COLLECTIVE

Working with this mens clothing brand offered a rare opportunity to dive into some product design—eyewear, denim, footwear, and watches on top of the typical print and digital tools requirement by the brand. Positioning themselves as a luxury menswear brand, little was left off the table when designing the Haxby product range. Eyewear featured white gold inlays and a custom temple hinge, footwear was stripped down to its essential form and constructed with the highest quality Italian leather, relying on its inherent surface qualities to express its shape.

Being a truly 360° project, products were shot for stills and video and integrated into digital and print promotional pieces. The result was a fully cohesive rollout of product and promotion with every piece imbued with the DNA of Haxby's brand vision.

Designer/Art Director: Som Peri | Product Design: Som Peri, Tim White